If your business or organization is ready to target new markets across the world, it’s crucial that you’re able to adapt your strategy to appeal to your new audiences. In order to do that, your products, website and software must be modified as well. That means taking into consideration the culture and, of course, the language of the client base that you’re targeting.
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It’s difficult enough for businesses to translate and localize their website for their growing target markets, but doing so for software is quite complicated. Software translation and localization means a lot more than just swapping English content with Spanish content, as the entire program needs to be revamped, from the coding to the license agreements.
The importance of thorough Software Localization
While other software localization services may simply translate the text of your program that its users see, 7Brands will go through the software in its entirety, remodeling it as though it were originally built for the new market you’re targeting. Moreover, if you decide to make any additional changes to the software in the future, it’s crucial that the entire program is localized properly.
To better understand the importance of having 7Brands work with you on your next software localization and translation project, you must also understand what goes into it and the issues that could arise by not giving the detailed attention it needs.
What a Software Translation Project usually encompasses:
- User Interface (UIs)
- Online Help Screens
- Menus and Shortcut Keys
- Software User Guides
- License Agreements
- Legal Disclaimers
- Warranty Agreements
- Safety Notices
- Marketing Material
- Packaging Text
- Training Materials
The Software Translation process
Changing the language seen by the software’s user is only one step in a long process of localization and translation. Our very first objective is work with you to thoroughly understand your business, its strategy, the software you would like us to work with, why you would like to target the new market you’re localizing for and how you would like to do it with this software.
Once both sides are comfortable with the specific plan we have in place, we’ll begin the translation process. On the surface, this means that we’ll change the visible language of the software, taking into consideration the different dialects, including industry lingo and terminology.
There’s far more to the process than that, however, as we’ll also translate user interface coding, legal disclaimers, error codes, read me files, and other important items. And don’t forget, translation for a new market doesn’t just mean changing the language, different countries have their own tax and legal regulations, currency, copyright laws and address formats, among many other specific discrepancies.
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The interface of your software, while perhaps perfectly designed for an American market, may not necessarily appeal to a Chinese audience. With that in mind, 7Brands can adjust the program and any graphics, forms and other media so that they are appropriate for your new market.
7Brands takes the time to ensure that all of the intricacies of each market are considered and accounted for. As a result, your company will be presented professionally and, consequently, your customers are comfortable with your software and your business.
Localizing with 7Brands doesn’t end when the software is completed
We understand how important is for our clients to gauge the value of localizing their software. That’s why we can assist in assessing the ROI of any of our translation projects. With that, your business can budget for further localization, explain the value of these projects to your shareholders, compare your work to that of your competitors and use translation as a corporate performance indicator.